Brenden Rodriguez

Principal UX Designer

Companies I've served:

services

(01) Digital Product Design

Defines what a product should be and why it matters by combining business strategy, market insight, and behavioral psychology to shape clear, valuable, market-ready experiences.

(02) Usability Engineering

Ensures a product works well for real people by using research and performance validation to improve efficiency, reduce errors, and confirm interactions are intuitive, accessible, and supportive.

(03) Product Development

Builds and scales products by aligning technology with the business model, defining requirements, shaping the roadmap, and validating business hypotheses to ensure feasibility, revenue, profit, and competitive differentiation.

Combining my curiosity for design and business, I have honed myself into a designer with an entrepreneurial spirit. I analyze business trends alongside my knowledge of cognitive psychology and cast my designs into markets to help define industries. The opportunity to design for others allows me to explore life holistically, ultimately leading to greater understandings of self and the world around me. Design provides the means for each of us to commit ourselves to the betterment of causes beyond our own, while reaching a more aspirational state for ourselves.